What I do

Three ways I create commercial value

My engagement scales to the situation - from fully hands-on to purely strategic sparring - and is always delivered with a cross-organisational view, because commercial results are rarely a sales-only question.

01

Sales agent/sales representative

Do you want to speed up commercial engagement in selected markets, but lack the network, insight or know-how to do it?

As your sales agent and commercial extension, I open the doors to distributors, dealers and key accounts - and build the pipeline of new customers that carries the growth. In practice, this often means acting as your boots-on-the-ground in selected markets, e.g. Denmark, the Nordics, Germany, the UK; Europe or further afield.

Relevant when: You need to enter a new market but lack the insight and the network to open the doors - or when your current sales are strong on relationships but lack a systematic pipeline of new customers.
02

Market & business development

Is the company not using its full potential - and does it need a strategy check to scale the business?

An objective review of your commercial strategy - from differentiation and price positioning to how sales can be professionalised without losing the personal touch that got you here. The goal is a predictable and scalable path to growth, not just more customers. For example, an engagement that delivers a clear, executable go-to-market plan.

Relevant when: Customers start seeing you as one supplier among many, and price is becoming the primary competitive factor - or when sales still lives in the heads of a few people and needs to become a clear, repeatable process.
03

Interim commercial leadership & turnaround

Is a key sales or commercial role sitting vacant - or a market underperforming - and do you need to show progress fast?

Step-in sales and commercial leadership that takes you from strategy to results.

Relevant when: A key person has left, a role needs interim coverage, or a market needs a fast lift while you find the right permanent solution. This often also includes targeted capability development of key employees - where it makes sense for your situation.

Not sure which fits your situation?

Book a no-obligation consultation - we'll work it out together.